A smart way to keep your travel plans at your fingertips.

COMPANY

Worldia

ROLE

Product Designer

EXPERTISE

Product Design

YEAR

2024

Worldia is a travel technology company that empowers travel agencies and distributors to create and sell fully customizable, connected trips through its white-label B2B2C platform, offering real-time pricing, curated content, and end-to-end support across more than 80 global destinations. Before this project, once on site, travelers could only follow their itinerary using a printed guide, resulting in gaps in information access and communication during the trip.

The challenge was to create a mobile app that could provide a seamless travel experience on-site, aligning with the brand's tech-friendly image and staying competitive.

Product

B2C mobile travel app

Team

1 Product Designer,
1 Product Manager, External developers

Timeline

10 weeks

Tools

Figma
Dovetail
Hubspot

Objective

Design a mobile experience that provides seamless, real-time access to travel information and becomes the single source of truth during the trip.

Success metrics

Improve user satisfaction (NPS, App Store rating)
Increase itinerary consultation rate
Drive app adoption and retention
Reduce friction in document access

Approach

We worked with the FOCUSED method, from the book Discovery Discipline by Tristan Charvillat; we wanted to try a more structured and potentially more effective approach than the usual 'Double Diamond', emphasizing iterative design and user insights.

frame

I analyzed previous Worldia projects to identify why they failed: non-incremental development, lack of user research.

My contribution: I decided to adopt a small, iterative, insight-driven approach.
Success criteria & blockers: I mapped potential obstacles and defined what success looked like.

observe

I conducted 5 user interviews and I synthesized findings in an affinity diagram.

📄 Document Management: Travelers manage documents poorly, often relying on printed PDFs

📱 App Usage: Existing apps cover only parts of the trip; no single source of truth

⚠️ Pain Points: Managing travel documents is complicated, especially for long trips. Documents can be lost or hard to locate, whether stored online or physically.  

🚀 Expectations: Users want easy access to information, inspiration, and on-the-spot bookings

claim

I ran internal focus group with the sales team to align marketing messaging. I highlighted real-time updates and “wow effect” to boost adoption.

Impact: I ensured product messaging resonated with both B2B and B2C user

unfold

I defined and implemented key touchpoints to ensure app visibility and adoption:

Onboarding email campaign for travelers
Training sessions during agency masterclasses
Banner on the platform homepage
Transactional emails highlighting app features
QR code in the printed travel roadbook

Impact: these initiatives drove downloads and engagement, ensuring both travelers and agencies understood the app’s value.

Steal

I conducted competitive benchmarking by identifiying reusable patterns ("Gold Nuggets") to strengthen app design.

Impact: I implemented best practices in onboarding, navigation, and document access

execute

I designed a functional prototype including:

Onboarding screen
Importing the trip into the app
Full travel itinerary view
Detailed information for each part of the trip
Travel guide for the destination country
Essential travel documents access
Direct contact with Worldia through the app

decide

I conducted qualitative user testing sessions to validate whether the solution worked in real conditions - assessing comprehension, usability, and identifying any blocking issues before development.

Outcome: clear & intuitive journey, minor UI tweaks required, MVP readiness for development 🚀

import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.

import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.
import the trip
After a quick onboarding, the traveler links their booking by simply entering their last name and trip ID.
trip overview
A clear summary of the itinerary with timeline, map view, and all travel documents instantly accessible and updated in real time.
Destination essentials
All key information about the country: visas, health requirements, safety guidelines, and practical tips.
daily program
A day-by-day view of the planned activities, helping the traveler stay organized throughout the trip.
element details
Detailed information for each trip component: flights, hotels, activities, car rentals, and more.
contact worldia
Direct messaging with Worldia via WhatsApp for assistance at any moment during the trip if the traveler faces a problem.

Results

Key metrics

⭐ 4.9★ App Store (92 reviews) – above industry avg. (4.67★)
📈 79% active usage (D2C) – strong adoption & retention
📉 37% active usage (B2B2C) – slower start, needs onboarding support

Key learnings

✅ Iterative design, guided by user insights, delivers higher adoption
✅ Early validation reduces risk and aligns stakeholders
✅ Clear communication of design decisions is critical for cross-functional collaboration

Areas for improvement

⚠️ Structure our data analytics approach to better track usage
⚠️ Strengthen communication with agencies to amplify product visibility

This project demonstrated how an insight-driven and iterative approach can significantly improve product adoption and user satisfaction.

By focusing on real user needs and validating key assumptions early, we were able to design a solution that effectively supports travelers throughout their journey.

The strong adoption rates and high app ratings confirmed the relevance of the experience and the value it brings to users.

However, the project also highlighted the limitations of our data tracking capabilities at the time. Due to a lack of maturity in analytics, it was difficult to fully measure user behavior and feature performance. Strengthening this foundation would have enabled more informed decisions and continuous optimization of the experience.

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